How to join the Metaverse? A complete guide for brands and businesses to make their move
Thanks to the early success brands like Nike, Gucci, Coca cola, BMW, Tommy Hilfger and the likes tasted when they tiptoed into the Metaverse. A lot of brands now want to know how they can launch themselves on the metaverse without the deep pockets of big brands or setting up internal technology teams.
Why are brands investing in the metaverse?
The metaverse doesn’t refer to one singular type of technology, but rather a group of technologies that will shift how we interact online. Metaverse is a part of web3, which is basically the next iteration of the internet. And brands that want to be at the forefront of this internet revolution are making their metaverse move. As a pillar of Web3, the metaverse promises technological advances that will transcend the physical and digital realm, decentralize the Internet and transform the society we know today.
Similar to the birth of social media, brands joining the metaverse want to be early adopters who take calculated risks and cash in.
A pretty compelling reason to join, we’d say!
Coming to the how- How to join the Metaverse?
You could take the longer and the more expensive route of first understanding the ins and outs of the Metaverse in its current form, learn the technology, market research on demographics, adoption rates, and then evaluate if it aligns with your current audience. Set up teams that understand 3D tech, create 3D assets and design.
Or Take a radical approach and partner with platforms like Joyverse to be launch-ready in less than a month. What Joyverse will aid is in running hyper fast Metaverse experiments without burning a big hole through your marketing budgets that will help you establish proof of concept.
Pick a space design - From a range of space templates designed by our creators that match your business requirements. Similar to how you’d pick a website theme for shopify or wordpress.
Customise your space- Joyverse adds new 3D assets to our library daily that you’ll have access to. Easily customise your space to match your branding.
Avatar integrations- Allow your customers to choose their digital identities by integrating avatars.
Connect digital wallets -To enable commerce.
Add experiences - Like interactive shopping, socialising, gamifying,
Congratulations! You are now on the Metaverse!
Everything that’s required to enable and maintain the above steps will be managed by Joyverse seamlessly.
Will your audience need headsets to access the metaverse you just created?
While headsets enable your audience to experience the Metaverse in all its glory, we don’t want it to be limiting. Afterall, the metaverse you created should bring in newer audiences and work as a new social and commerce platform for your brand.
Joyverse will enable the entire metaverse experience on a browser that can reside within your web2 space. This not only helps in making sure no one is left behind but you are also initiating your audience to the latest tech without intimidating them.
Interested in seeing a full demo? Sign up on https://www.joyverse.club/ and we’ll set you up in no time.